CSHP Welcomes Clara Wicke as Director, Marketing and Communications
May 2, 2019, OTTAWA—The Canadian Society of Hospital Pharmacists (CSHP) is pleased to announce the appointment of Clara Wicke as its new Director, Marketing and Communications. A seasoned marketing and communications executive with a track record of achieving strong member and volunteer engagement, Wicke brings extensive non-profit experience and effective acquisition and retention strategies.
“CHSP is known for its high standards in professional practice initiatives. We offer a comprehensive, evidence-based array of programs and services that are well executed. The newly created marketing and communications function will amplify our voice to our stakeholders and members on behalf of the profession. Recruiting Clara is key to achieving the Society’s financial sustainability and membership growth priorities,” said Jody Ciufo, Chief Executive Officer of the CSHP. “She brings solid leadership skills, creative intelligence and 25 years of experience adding value to non-profit organizations. This new role will align resources and workflow with the needs of the Society’s marketing, communications and membership acquisition and retention strategies, strengthen relationships and provide support to departments across the Society while continuing to collaborate and align with all our stakeholders.”
Clara Wicke was formerly Director of Marketing and Communications at St. John Ambulance where she led national advocacy, media relations, branding and marketing campaigns. As Marketing and Communications Officer for the National Arts Centre (NAC), she led media relations, patron acquisition and retention strategies and launched the dance department’s first social media strategy. Her work at the NAC was recognized by being nominated for the CEO’s Award of Excellence.
Within the health care field, her experience includes directing sponsorship, advocacy, marketing and communications strategies for the Canadian Association of Radiologists, supporting the launch of the Canadian Society of Breast Imaging, and managing marketing and communications activities at BioTalent Canada.
Earlier in her career, Wicke worked as a product marketing manager for encryption security software companies including Kyberpass, SafeNet and Apption Software. She is excited to apply her knowledge on positioning, customer segmentation, creating value propositions and demonstrating a return on investment to elevate the CSHP’s profile as a strategic partner in the health care system.
About the Canadian Society of Hospital Pharmacists
The Canadian Society of Hospital Pharmacists (CSHP) represents pharmacy professionals working in hospitals and other collaborative healthcare settings who seek excellence in patient care through the advancement of safe and effective medication use. A non-profit organization, CSHP offers its over 3,000 pharmacist and pharmacy technician members a national voice through advocacy, education, information sharing, promotion of best practices, conferences, facilitation of research, and recognition of excellence. The Society publishes the Canadian Journal of Hospital Pharmacy, conducts the Hospital Pharmacy in Canada Survey, and accredits pharmacy residency programs across Canada.
For more information please contact:
Canadian Society of Hospital Pharmacists